The logo of the company is in circular shape with blue and white colored and from which the BMW Trademark is derived. BMW AutomobilesThe present array of BMW model is divided into " " Series " ". In 2004 it was proclaimed by BMW to produce odd-numbered series on models like estate or wagon models and saloon or sedan and even-numbered series were of two-door cabriolets and coupé ; s. These applications were invigorated as the Z4 and in 2003 which was replaced by the aging Z3 roadster and the latest 6 Series supplementation continued with the existing BMW 5 Series.
The '3' models have a very clear and defined target market of younger professionals , on their way up in the world. However , for whom the more prestigious 5 or 7 series vehicles are financially out of reach. The 3 series has proved to be an incredibly successful model and is in fact the worlds best selling 'Beemer'. In what the company considers , to be in its mid-range of vehicles is the 5 series. This is the ultimate in junior executive to transportation. For many BMW fans , the 5 is the superior model , as they believe that this series can offer the best value for money , while still retaining the 'wow' factor.
The '3' models have a very clear and defined target market of younger professionals , on their way up in the world. However , for whom the more prestigious 5 or 7 series vehicles are financially out of reach. The 3 series has proved to be an incredibly successful model and is in fact the worlds best selling 'Beemer'. In what the company considers , to be in its mid-range of vehicles is the 5 series. This is the ultimate in junior executive to transportation.
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